Understanding the Article Title Rules
Understanding the "article title" rules
From Michael Ladd
Today we want to go over the Article Title Rules. An article title can be a powerful tool for getting good rankings so you want to make sure that you follow some simple guidelines when making your article titles.
Here are the main rules:
1. Your Title should Be In Upper and Lower Case Letters With The First Letter of Each Major Word Capitalized.
2. The article title should NOT be in all CAPS.3. It is not required that you capitalize common words such as "a", "the", "to", "for", etc. These will be accepted by Google either way.
4. Google do not accept QUOTES around your entire TITLE.
5. Do NOT end your TITLE with a period.
6. Do not submit Microsoft Word smart quotes in your TITLE. This includes quotes, apostrophes, double dashes, and 3 dots in a row. Replace smart quotes with standard quotes ("x").
7. Refrain from repetitive punctuation in your TITLE. One exclamation (!) or question mark (?) is enough to make a point.
8. HTML tags of any kind in your TITLE are not allowed.
9. Your TITLE should begin with the first word flush to the LEFT of the TITLE submission box.
10. Your AUTHOR NAME or any WEBSITE URL should not be in your TITLE.
11. Your TITLE must not be keyword stuffed (too many redundant keywords used over and over again), but rather should read as a natural language TITLE that any human could easily appreciate. Do not over-optimize your TITLE, if you really want to get a good Google Ranking.
12. Prescription Drug names are not allowed by Google in the title of your article.
13. Google do not accept one (1) word as the article TITLE, a MINIMUM of two unique words is required.
14. Google do not accept articles that use slang terms or profanity in the TITLE. Think child-safe or "G" rated article titles.
One last recommendation (not a rule)...
Use your focal/target keywords within your article title. It is recommended that you start off your article with your target keyword. Say your article was on "how to build a widget", your title would start off: How to Build a Widget You then want to follow that with something that would entice the user to visit this page, like "5 Easy Steps to Follow to Build Widgets". This is much more interesting and will obtain a higher click-through rate than a title that just targets: Ex. How to Build a Widget - 5 Easy Steps to Follow to Build Widgets Don't forget to follow these Article Title Rules when submitting your article. An interesting, enticing, well thought out article title can lead to a greater readership of your content.
Tagged with: article marketing • article title • article title rules • Google ranking
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